How can Mavens & Moguls help you grow your business and build your brand?
We can assist you in a variety of categories and industries and can help you understand the competitive landscape from first-hand experience and knowledge. Examples of recent client projects include a fuel cell company, switching gear manufacturer, professional service firm, sports equipment manufacturer and an office products and service business.
Mavens & Moguls have run market research groups for startups and Fortune 500 companies, have conducted literally hundreds of market research projects, and have had doctoral training in state-of-the-art qualitative and quantitative research techniques. Recent projects include one for a Middle East Investment Group, another for top VC firms' due diligence and research for a new investment in a company which targets the seniors market. Mavens & Moguls working on that team included the former head of market research for a large ad agency and former Senate staff from the Subcommittee on Aging under Bush 41 and President Clinton.
Together, our team has “dog years” of experience developing compelling communication strategies for Fortune 500 as well as early stage and emerging companies in industries such as technology, financial services, and energy. We help companies of all sizes build a strong foundation with consistent, cohesive, and relevant messages to reach target audiences effectively.
Our team has decades of expertise in corporate communications for Fortune 500 companies as well as startups. We have secured national exposure for clients on radio, television, online and in print media such as The Wall Street Journal, The New York Times, The Boston Globe, National Public Radio, The Today Show, People, Wired, on Oprah, and CNN just to name a few. The Mavens & Moguls PR team worked in house, at top NYC agencies and has written for major daily, weekly and monthly business publications.
Our award-winning web development team has helped organizations establish a strong web presence with web sites that go straight to the top of the search engines. The sites we develop are intuitive and key word rich. Our Search Engine Optimization experts stay current on the algorithms of all the top sites.
We have experts to help you ghostwrite books, write bylined articles, draft web copy, and even translate your work into other languages as needed. Our team includes native speakers of Italian, French, Japanese, Chinese, German, just to name a few. Several Mavens & Moguls have won awards and been recognized by trade associations for their talent and leadership in the industry.
Mavens & Moguls always have the voice of the customer top of mind. We make sure that marketing has a seat at the table. Our global network is strong and we are able to connect the dots and create opportunities for our clients based on our reputations and relationships cultivated over decades of great results.
Our team has developed pricing strategies for both products and services including one for a 700+ SKU mass-marketed brand as well as a transportation service organization.
Mavens & Moguls understand the power and economics of repeat customers and can help you design and implement compelling incentive programs to keep customers coming back to your brand.
Our team has published white papers and journal articles on customer loyalty and retention and have advised clients on brand loyalty strategies for both consumer products and business services. We have worked with portfolio companies of top VC firms as well as non-profits to increase acquisition, retention and conversion rates for programs, products and services.
We have developed innovative training programs and workshops for marketing executives in the pharmaceutical, non-profit, security and financial services industries just to name a few. Topics include branding, media, crisis communications, sales, lead generation, customer relationship management and brand positioning.
Mavens & Moguls understand that world-class CRM requires that all channels know what the customer is thinking and doing. We have first-hand experience insuring that the call center, Web site, e-mail, marketing, sales force automation system and customer service department all work cohesively and have built successful programs that deliver results.
Feel free to contact us if our experts can be helpful sharing our knowledge and expertise at your upcoming conference, offsite or event.